Check out New York based consulting agency, "The Way We See The World"'s latest concept; Jelloware. It is a new spin on the disposable cup. This cup is actually made out of agar agar, which is a gelatin derived from algae, but is an ingredient used in desserts. Along with agar agar, there is added rosemary-beet and lemon-basil to complement whatever refreshment you choose. Also, once you are done with your drink, you can literally toss it on the grass and the agar agar nurtures the plants around.
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