Monday, August 10, 2009
nikon D700 guerrilla style billboard
Probably one of the coolest advertisements I have ever seen. With the release of the new Nikon D700 in Korea, they have built an interactive digital billboard in the middle of a busy subway station in Seoul, Korea. This billboard has digital images of life like paparazzi that are using Nikon's new camera. A red carpet is placed in front as if this paparazzi were at a big time red carpet event; In this case, passerbyers are the celebrities. As the celebrities pass by the billboard, it automatically triggers the digital billboard to flash pictures. This red carpet goes all the way through the station and leads directly into the mall in which you can purchase your own Nikon D700. Brilliant.
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