a must read...

I honestly do not read much, so when I recommend something, it must be pretty good! This book is another great release by marketing guru Seth Godin. He gives insights on how the world is becoming more connected and available for people to become centered around new ideas. He calls these "Tribes", and with an abundance of new tribes formulating constantly, there needs to be leaders to lead these "Tribes." Check this book out, it is a very simple read, but its to the point.